Downtown Billings Partnership
Branding a city most times does not begin with the development of a comprehensive sign plan. With the City of Billings and the Downtown BIllings Partnership, they had no exisiting branding to build our design. Our design for wayfinding directional signage and the identification monument sign for Downtown Billings, established the branded look the City has now incorporated into other marketing. This signage package is one of the most progressive in the United States, with a design that challenged and had to be approved by FHWA.