Celebrate Colorado Artists
The campaign for Celebrate Colorado Artists began with its first year as an organization. Entering the Arts Festivals market with strong competition, it was imperative to establish a strong visual identity that conveyed a message of high quality artwork. The marketing campaign included blade signs, programs, postcards, projected slide shows, 60' banners and more. We succeeded in getting the CCOA name the exposure that eventually drove attendance from 10,000 its first year to 150,000 its sixth year.