TIMET
TIMET (Titanium Metals Corporation) one of Beauchamp Group's longest running clients, began the rebranding process with us in 1995. With little to no market perception and knowledge of titanium as a high quality metal, let alone TIMET as a corporation, the achieved goal was to create the image of the highest quality and durability. From tradeshow exhibits manufactured from the illustrious titanium metal, to using metallic inks in print that convey titanium and its value, perception was changed. For this to have ultimate impact, it had to be carried through in every audience touchpoint. Annual reports, corporate and marketing brochures, website, office signage, promotional materials, and their award winning tradeshow exhibits cohesively created the TIMET brand.